mmERCH's first collection signals the company's commitment to shaking up the fashion industry, incorporating non-traditional elements such as Artificial Intelligence (AI) and blockchain technology to offer one-of-a-kind clothing that fosters self-expression while connecting a community through a range of soon-to-be-announced experiences. Each item is created using generative algorithms and is accompanied by a non-fungible physical garment, uniquely tied to its digital twin on the blockchain. This blockchain integration also verifies the authenticity and scarcity of each product.

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Funding Events

Date	Amount	Type	Investors	Valuation
03/14/24	$6,400,000	Seed	6529 Holdings Charles Cascarilla Christie's Ventures Daniel Maegaard Flamingo DAO Karlie Kloss Liberty City Ventures Mike Jacobellis Red DAO Tory Burch	$25,700,000