Terminus Announces $7.5M Series A Funding
ATLANTA, GA, Terminus has raised Series A $7.5 million in funding, including $5 million in equity financing and $2.5 million in venture debt, to accelerate its white-hot B2B marketing business.
The round was led by Edison Partners, with participation from existing investors including Hyde Park Venture Partners, Arthur Ventures and Knoll Ventures. Edison's General Partner, Ryan Ziegler, is joining the Terminus Board of Directors.
Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM 'extremely' or 'very' important to their overall marketing efforts. Since launching 11 months ago, Terminus has added over 130 customers, including Gainsight, Dun & Bradstreet, Vidyard, Influitive and Invoca; grown to $1.5 million in ARR; and hosted four #FlipMyFunnel conferences, establishing itself as the ABM market leader. The new money will allow Terminus to ramp product development and expand its workforce. Terminus currently has 30 employees in Atlanta and plans to double that number by the end of the year.
Terminus is growing so quickly because the traditional B2B Marketing Automation Platform (MAP) is broken. Legacy MAPs are based on leads as opposed to accounts, which is how the majority of the B2B companies buy and sell. Also, traditional MAPs encourage email as the primary mode of communication, where as modern buyers are more digitally savvy. Terminus addresses both challenges head-on. The platform integrates seamlessly to Salesforce CRM so marketers can easily build segments of best-fit accounts. Marketers can then expand their reach to all relevant decision makers and influencers using Terminus' database of more than 200 million B2B professionals. And finally, marketers use Terminus to engage targets across digital channels (mobile, social, display and video) via integrations to 50+ ad exchanges.
'We've been using Terminus for over five months, and the product has changed the way we do marketing,' says Julia Stead, Director of Demand Generation at Invoca. 'Before Terminus, we would manually do digital campaigns, and wasted spend on untargeted accounts. With Terminus, we are now able to deploy ABM campaigns at scale, make deeper connections with targeted accounts, resulting in up to 200% increase in prospect to opportunity conversion rate. The ability to scale our digital ABM campaigns is a game changer, enabling Invoca to create more pipeline, faster.'
'ABM is all about quality over quantity,' says Sangram Vajre, co-founder and CMO at Terminus. 'Fewer than 1% of leads generated by traditional MAPs turn into customers, where as marketers using Terminus are averaging 20-30% leads-to-customers. Marketers can be up-and-running at scale with Terminus in 30 minutes, and best of all, Terminus allows marketers to measure engagement at the account-level, which is unprecedented in marketing automation. At last, marketers can measure what really matters, and ditch vanity metrics like lead count!'
'This is an incredibly exciting time to be a B2B marketer,' says Eric Spett, co-founder and CEO at Terminus. 'Using Terminus and leveraging our partnerships with companies like Dun & Bradstreet and Salesforce, marketers can develop highly focused campaigns that engage specific accounts on customers' terms. Our rapid growth over the past year demonstrates that marketers are truly embracing this vision. We are proud to lead the ABM revolution, and to continue creating real value for B2B marketers.'
'The next generation of B2B marketing automation is upon us because traditional lead-based marketing practices and execution platforms are flawed, perpetuating misalignment between marketing and sales,' says Ziegler. 'Terminus is aligning modern marketers and sellers once and for all with its platform built from the ground up to put accounts, not leads, at the center; and the overwhelmingly positive response to their movement from customers and prospects is a sure sign they're poised to be a category leader.'
Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Backed by notable B2B marketing technology investors, Terminus is headquartered in the Atlanta Tech Village where it is rapidly expanding its footprint.
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