Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet. Headquartered in San Francisco, CA, Persona has 20 employees and is backed by Coatue and First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid), Dylan Field (founded Figma), Scott Belsky (Behance) and Tony Xu (DoorDash).
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 01/28/20 | $17,500,000 | Series A |
Coatue Management First Round Capital | undisclosed |
| 05/04/21 | $50,000,000 | Series B |
Coatue Management Index Ventures  | undisclosed |
| 04/30/25 | $200,000,000 | Series D |
Bond Coatue Management First Round Capital Founders Fund Index Ventures Ribbit Capital | $2,000,000,000 |
